Your Message Media

Featured Work

The Center for Health and Gender Equity (CHANGE) was founded in 1994 after the U.S. and 178 other governments adopted a program of action to advance international development through support of women's rights and access to reproductive health and family planning services. Numerous studies and evidence from around the world show that achieving universal access to reproductive health for women is critical to reducing extreme poverty and improving global health.

But 15 years after the groundbreaking International Conference on Population and Development, the U.S. has still not adopted the recommended sexual and reproductive health and rights reforms in either its foreign or domestic policies. To help advance these reforms, CHANGE has engaged Your Message Media to create a national advertising campaign and new agency brochure highlighting its important work promoting the health and rights of women and girls around the world. The ad above is the first in a series designed to bring attention to the Center for Health and Gender Equity and its campaign for change.

Regional Asthma Management and Prevention (RAMP) brings together diverse partners to join forces in reducing the burden of asthma. RAMP was awarded a five-year grant from the Centers for Disease Control and Prevention to serve as a Center of Excellence in the Elimination of Disparities in asthma, primarily to implement a comprehensive model of asthma management and prevention in order to eliminate asthma disparities among African Americans and Latinos. 

To maximize its effectiveness, RAMP hired Your Message Media to apply its Communications Capacity Plus on behalf of the organization.  

>>We conducted a comprehensive communications capacity and needs assessment.    

>>Developed a comprehensive communications plan.  

>>Helped recruit a new communications manager.  

>>Worked closely with RAMP to develop a full range of new communications tools, including: a new logo and branding; revamped web site; new agency brochure; new messaging guidelines; new “asthma briefing kit” for RAMP allies; and as part of Communications Capacity Plus, we will be conducting intensive on-camera spokesperson training to help maximize RAMP’s impact in regional, state, national and online media.

ATU 1555 Interactive Web Campaign

In the era of web 2.0 Your Message Media is helping the labor movement expand its communications capacity beyond traditional corporate media. A highly interactive web site created by Your Message Media’s digital design team, along with other interactive tools such as Twitter and Facebook are helping the front line workers for the Bay Area Rapid Transit (BART) system withstand a withering anti-union onslaught from executives and management.

 

Check it out at www.realbartworkers.org.

Planned Parenthood Los Angeles Annual Report

“While the facts about numbers and donors are impressive, it is the layout, look and design that have really elevated this document into a wonderful community resource and teaching tool.”

These glowing words of praise for this year’s Planned Parenthood Los Angeles Annual Report, designed and produced by Your Message Media, came from PPLA’s Employee Training and Development Manager.

 

He went on to say, “…so impressed was I with your team’s hard work, I developed a new hire training module around it.  Participants now play a ‘treasure hunt’ game highlighting facts out of the report.  When we were finished I asked the group, usually pretty quiet, what they thought of the annual report.  Here is what they had to say: ‘It’s so professional.’‘It makes me proud to work for such a cool place.’ ‘I had no idea we were this far reaching.’ ‘It is so user friendly; anyone could get a clear snapshot of PPLA. I want my picture on the cover next year!’ ‘Can I keep it?  I have a friend who would love this and probably give a donation.’”

Central California Regional Obesity Prevention Program

Historically, obesity has been addressed through interventions that focus on individual and behavioral change. People living in poor communities, however, often don’t have easy access to healthy foods and safe places to exercise and play.

Your Message Media is providing a broad range of communications support to help local and regional coalitions build healthy communities through policy changes such as menu labeling laws, healthy food in schools, increased physical education, work site wellness programs, improved park spaces, bike and hiking trails, safe routes to schools, etc. Our partners in this pioneering work include the Central California Regional Obesity Prevention Program (CCROPP) and Healthy Eating Active Communities (HEAC) coalitions extending from Redding, California to Chula Vista. We have provided:

• Full-fledged communications capacity assessments for fifteen community-based coalitions in Northern, Southern and Central California;
• Strategic communication plans to help coalitions highlight the need for policy changes to fight obesity;
• Collateral materials such as brochures, flyers and banners in both English and Spanish;
• Comprehensive framing and messaging work;
• On-site media advocacy and skills training;
• On-camera spokesperson training;
• Web site design and content

This work typifies Your Message Media’s approach to communications work for non-profit organizations: building capacity, working in partnership, getting results.