Your Message Media

Reports and Publications

We pride ourselves on making complicated information accessible. That means strong conceptual thinking, great writing and cutting edge design. Your Message Media can help you create vibrant reports and publications that inform and persuade the audiences you want to reach. We also initiate our own reports on subjects important to our clients.

Guide to Twitter and Non-Profits.

Guide to Facebook and Non-Profits.

Planned Parenthood Los Angeles Annual Report

“While the facts about numbers and donors are impressive, it is the layout, look and design that have really elevated this document into a wonderful community resource and teaching tool.”

These glowing words of praise for this year’s Planned Parenthood Los Angeles Annual Report, designed and produced by Your Message Media, came from PPLA’s Employee Training and Development Manager.

 

He went on to say, “…so impressed was I with your team’s hard work, I developed a new hire training module around it.  Participants now play a ‘treasure hunt’ game highlighting facts out of the report.  When we were finished I asked the group, usually pretty quiet, what they thought of the annual report.  Here is what they had to say: ‘It’s so professional.’‘It makes me proud to work for such a cool place.’ ‘I had no idea we were this far reaching.’ ‘It is so user friendly; anyone could get a clear snapshot of PPLA. I want my picture on the cover next year!’ ‘Can I keep it?  I have a friend who would love this and probably give a donation.’”

Central California Regional Obesity Prevention Program

As part of the effort to increase access to fresh fruits and vegetables in small rural communities in California's Central Valley, residents of Pixley in Tulare County successfully piloted a weekly fruit and vegetable stand outside their local school. We worked with the Central California Regional Obesity Prevention Program to produce a step-by-step guide for other groups interested in establishing a school-side fruit and vegetable stand as a way to improve access to healthy, affordable food in their own communities.

Healthy Eating, Active Living

In our work with groups around the state addressing obesity prevention, a consistent theme has emerged: "We need help framing this issue in terms of the need for policy change rather than personal behavior change, in language that the average person will understand." To help answer that need, Your Message Media developed a one-page formulation designed to effectively communicate this message. The old frame defines obesity as the problem and individual behavior change as the solution. In order to shift the solution to one that emphasizes policy and systems change, we have to shift the way we state the problem in the first place, away from the use of "obesity" as our starting point. Here we state the problem in terms of lack of access to healthy food and safe places to play, and present obesity as a consequence of the problem rather than the problem itself. This guide has proven to be extremely useful to local spokespeople as they present the case for environmental change to their communities, policy makers and the media.

Planned Parenthood Technology Report

The technological revolution is not only about technology, but psychology, sociology and philosophy as well. The age of one-way, mass communication has ended; supporters of a nonprofit’s cause now expect and demand two-way communications, on a peer-to-peer basis. Recognizing the need to be as current as possible on these issues and their implications — as well as the nuts and bolts of the new tools themselves — Planned Parenthood of New York City contracted with Jeff Gillenkirk in August 2005 to prepare a report designed to help the organization find out how to use new technology to connect and communicate more effectively with its audiences. The resulting report summarizes the observations and insights of more than 22 experts in the field of new technology.