“While the facts about numbers and donors are impressive, it is the layout, look and design that have really elevated this document into a wonderful community resource and teaching tool.”
These glowing words of praise for this year’s Planned Parenthood Los Angeles Annual Report, designed and produced by Your Message Media, came from PPLA’s Employee Training and Development Manager.
He went on to say, “…so impressed was I with your team’s hard work, I developed a new hire training module around it. Participants now play a ‘treasure hunt’ game highlighting facts out of the report. When we were finished I asked the group, usually pretty quiet, what they thought of the annual report. Here is what they had to say: ‘It’s so professional.’‘It makes me proud to work for such a cool place.’ ‘I had no idea we were this far reaching.’ ‘It is so user friendly; anyone could get a clear snapshot of PPLA. I want my picture on the cover next year!’ ‘Can I keep it? I have a friend who would love this and probably give a donation.’”
Planned Parenthood Los Angeles needed updated collateral materials, including posters and client education pamphlets, in both English and Spanish. Together we created a new look for the the agency's health centers that unified the PPLA identity and communicated the agency's values: Teach, Care, Dream and Trust.
Working with MIC-Women's Health Services, a program of Public Health Solutions, YMM's Katie Kleinsasser co-created and implemented a New York City subway poster campaign educating the public about free and low cost options available for birth control, emergency contraception, and GYN care.
While Senior Vice President at Public Media Center, YMM's Katie Kleinsasser co-created the "Planning is Power" campaign for Planned Parenthood of New York City. Using positive, life-affirming imagery and copy, this campaign asserted that birth control means choosing pregnancy when and if you want it – giving women and families the power to plan their futures.
During her tenure at Public Media Center, YMM's Katie Kleinsasser acted as creative director on many campaigns for Catholics for Choice. These included "Condoms 4 Life," a public education effort to raise awareness about the devastating effects of the bishops' ban on condoms, and "Prevention not Prohibition," a campaign urging support for policies that prevent, rather than criminalize, abortion.
The technological revolution is not only about technology, but psychology, sociology and philosophy as well. The age of one-way, mass communication has ended; supporters of a nonprofit’s cause now expect and demand two-way communications, on a peer-to-peer basis. Recognizing the need to be as current as possible on these issues and their implications — as well as the nuts and bolts of the new tools themselves — Planned Parenthood of New York City contracted with Jeff Gillenkirk in August 2005 to prepare a report designed to help the organization find out how to use new technology to connect and communicate more effectively with its audiences. The resulting report summarizes the observations and insights of more than 22
experts in the field of new technology.
Featured Work
The Washington D.C.-based Center for Health and Gender Equity contracted with Your Message Media to create a national advertising campaign and new agency brochure to promote its work changing U.S. foreign policy. More
