Co-Founder and President

Katie co-founded Your Message Media in 2009 with her partner, writer and communications strategist Jeff Gillenkirk (1949-2016).  Prior to that she worked for twenty-three years at Public Media Center in San Francisco, where she served as Senior Vice President and managed many of the agency’s major national accounts for public health and women’s health and advocacy. Her extensive work has included management, creative development and implementation of campaigns for Planned Parenthood, the San Francisco Public Health Department, Catholics for Choice, The California Wellness Foundation’s Teen Pregnancy Prevention Initiative, The California Endowment’s Healthy Eating, Active Communities Initiative, the Central California Regional Obesity Prevention Program, Community Action to Fight Asthma, and many others. As Senior V.P. for PMC she co-created the nationally recognized “Planning is Power” campaign for Planned Parenthood of New York City, focusing on the positive elements of sex education and family planning in the empowerment of women and youth. Before joining PMC in 1985, she was an account executive at Grey Advertising in San Francisco. In addition to her responsibilities at YMM, from 2014 through mid-2017 she was part-time Communications Director at CalNonprofits, the California Association of Nonprofits.
PHOTO: Alexa Treviño


Your Message Media's team includes three talented and experienced graphic designers, a media planner and buyer and a marketing strategist.

Birgit Wick received her master’s degree in visual communication and graphic design in Germany where, in 1990, she co-founded one of the first ecological design studios, ZACK Agency. In 1998 she moved to the Bay Area and opened Wick Design Studio, which specializes in the design of quality print materials and corporate identities for companies and organizations in the fields of health and ecology.

Arno Ghelfi is an award winning Swiss-American Art Director and Graphic Designer.  He masterminds information graphics found in Time, Fortune, Business Week, Wired, Inc., Fast Company, Scientific American, and Men’s Health. His diagrams have been published in many design books, including Understanding the World. The Atlas of Infographics by Taschen, DataFlow 2, Visual language for designers, and User-Friendly Diagrams. His studio l’atelier starno works with clients located throughout the world, creating quality print and digital graphic design for companies of all sizes, clients of all backgrounds, for and non-for profit.

Laurie Smith is a graphic designer and principal partner of Kajun Design, an award winning graphic design studio with more than eighteen years of experience in all phases of print design. Her background has been mainly in editorial design and she has been the creative director and principal designer on many distinctive projects for a wide range of clients, mostly non-profit organizations. Her personal and business focus continues to be on using her creative skills to work around social change, environmental and political issues. Before joining Kajun Design, Laurie was Senior Art Director at Public Media Center, a public interest ad agency. She has a B.F.A. in design from the University of Colorado.


Anne Morse has been a media planner and buyer for more than 25 years. Her background includes working in San Francisco agencies such as Foote Cone Belding and Mindshare, the buying service for J Walter Thompson. She has planned and/or bought virtually every type of media, including broadcast TV and radio, cable TV, print, outdoor, transit, and digital. She has planned and/or purchased media for a wide variety of clients, with a particular emphasis on retail. Clients for whom she has bought and/or purchased media include: NRDC (Natural Resources Defense Council), Planned Parenthood, Proposition 188 (anti-tobacco initiative), San Francisco PUC, Greenpeace, San Francisco Zoo, San Francisco Exploratorium, San Francisco Giants, and the California Nurses Association.

Jennifer Elias works with non-profits and businesses to develop marketing and business development strategies. She has extensive experience working with public health community-based organizations and national advocacy groups, particularly focused on youth sexual health. She has worked with Planned Parenthood NYC, Exhale, Kaiser Family Foundation, Population Services International, The California Wellness Foundation, San Francisco Conservation Corps and others. In addition, she co-founded and directed an educational publishing company and has a Master of Public Health degree. Her expertise includes market research, message development, business planning, and product editorial and design development.